Middle East's e-commerce market is one of luxury's largest growth opportunities. The COVID pandemic has revelated just how important e-commerce is to the future of luxury goods. To solidify Armada's presence in e-commerce landscape, it launched Wardrobe Fashion - a multi-brand luxury destination for women with discerning taste. Machka, Ipekyol, Nocturne & NU are some of the brands housed under Wardrobe Fashion.