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 Started in 1998, Choice exclusive concept is created by the brand’s highly talented and experienced in-house Parisian designers, who use only the best silks & mousse line fabrics with beautiful hand crafted embroidery, infusing a luxurious harmony to the collection Just as every lady has an individual style and personality, Choice collections offers an eclectic mix of coordinated styles which are adaptable to all fashion inspired tastes and also display as versatile selection suitable for variety of occasions. Steady growth over the years has turned Choice into a consolidated brand and a major fashion reference in the Middle East. Today Choice is present in 6 countries with more than 20 direct operated stores.