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NU was incorporated in 2001 in Istanbul, capital of Turkish fashion with a growing international presence. Using a silent strategy, it allowed elegant and stylish women to discover their own sophisticated style, despite cultural differences. The style of the collections gave new look to women and in a short time became a well known brand in the region.

NU has got a sophisticated style and fabric selection plays a very important role. Fabrics used in the collections are usually of Italian origin.