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About Us

Our History:

With over 45 years of fashion retail experience and over 100 stores spread around the G.C.C., Armada Group is now one of the best-known retail groups with over 16 international fashion brands. The group has rapidly grown into a multinational company and we have strived to maintain the philosophy and values of family business. Our success offers us all some instructive lessons on how to create and sustain a break through strategy. One of Armada’s strategies which makes it unique is that it has found the differences that matters to the customer and differentiates itself from its competitors by supplying key value products to its customer needs. This has set up challenges for competitors and makes it difficult to imitate or to get equal performance in retail business growth.


Armada Retail division is organized to support the mutual needs of our business and those of our brand partners. Our managements structure is based on internationally recognized models whilst allowing for cultural adaptability and regional flexibility.

Each brand has its own team, structured to the individual needs and scale of that business but typically including Business Directors, Brand Managers and Operations Managers. These teams are responsible for delivering the business proposition in keeping with the franchise partner framework, and in line with Armada retail strategy.

Cross-border functional teams for HR, Finance, Legal, Property, Supply Chain, Audit, IT and Customer Service provide specialist support and consistency of reporting in key areas. Whilst structures vary by region, a focus on common policies, metrics and reporting systems provide an enterprise-wide perspective of performance.

We recognize that the skills of our people are a major asset and play a key role in the success of our business. In a market with dynamic socioeconomic demographics, our scale and performance track-record allows us to attract top talent, and we are proud of the breadth of expertise that exists within Armada Retail Concept.