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About Us

Our History

With over 45 years of experience in fashion retail and a robust presence across the GCC region, Armada Group has established itself as a leading retail conglomerate representing over 16 renowned international fashion brands. Evolving from a family business philosophy, we've grown into a multinational entity, leveraging our success to pioneer breakthrough strategies in the retail sector.

Armada Group distinguishes itself by identifying and delivering what truly matters to our customers, setting us apart from competitors and establishing challenging benchmarks in retail growth.




At Armada Retail, our organizational structure is designed to seamlessly align with both business and brand partner needs. Drawing from internationally recognized models while maintaining regional adaptability, our management framework supports diverse cultural contexts.

Each brand under our umbrella operates with dedicated teams tailored to their unique requirements, comprising Business Directors, Brand Managers, and Operations Managers. These teams are entrusted with realizing our business propositions in alignment with franchise partner frameworks and Armada's strategic vision.

Cross-functional teams spanning HR, Finance, Legal, Property, Supply Chain, Audit, IT, and Customer Service ensure specialized support and consistent reporting across key functions. While structures may vary by region, our commitment to unified policies, metrics, and reporting systems provides a cohesive enterprise-wide view of performance.

We take pride in our people, recognizing their skills as pivotal to our continued success in a dynamic market landscape. At Armada Retail Concept, our proven track record and scale empower us to attract top-tier talent, cultivating a diverse pool of expertise that drives our growth and innovation.