With over 45 years of fashion retail experience and over 100 stores spread around the G.C.C., Armada Group is now one of the best-known retail groups with over 16 international fashion brands. The group has rapidly grown into a multinational company and we have strived to maintain the philosophy and values of family business. Our success offers us all some instructive lessons on how to create and sustain a break through strategy. One of Armada’s strategies which makes it unique is that it has found the differences that matters to the customer and differentiates itself from its competitors by supplying key value products to its customer needs. This has set up challenges for competitors and makes it difficult to imitate or to get equal performance in retail business growth.