Besides selling products in physical stores, ARC is also investing in e-commerce. As the pandemic reshapes consumer preferences, we are also shifting our business models to accommodate a new reality. Fresqa Fashion is Armada's latest addition to its e-commerce portfolio.
Time has passed when we had to pay a premium to get an actual good product, with the introduction of Fresqa, we have pushed the limit when it comes to price for value in fashion retail. We have worked very closely with our design team to create trendy designs with high grade fabrics and push the prices as low as possible, so that our customers can enjoy some retail therapy without breaking the bank.