Armada group is a leading company in the Middle East clothing market. The strength and position of the company is being built by its brands Riva and choice. Which are sold in more than 140 shops around the Gulf countries.

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SUPPORT: As a RIVA or Choice franchisee you will be given full support that will enable you to maximize profits from your investment.

As a franchise partner you will benefit from our business model and our operational experience of running our own retail stores in various territories.

We Offer α complete training and personal development program in :

  • Training on customer relations.
  • Training in visual merchandising techniques.
  • Cashier training on Oracle systems.
  • Management training on staff relations.
  • All point-of-sale and display material.
  • Contribution to advertising costs for launch.
  • Store layout and design concepts for fit-out.
  • All specialist fixtures (at cost).
  • All plans and specifications.
  • Seasonal window display fixtures (at cost).
  • Window display design concepts.
  • Launch pack containing all peripheral materials.
  • Advertising material.
  • Corporate stationary.
  • Proportional contribution to regional TV advertising campaign.