Inspired by pop culture, he creates printed T-shirts. Unusual representations illustrating urban realities: from the stylized Rod Stewart face in different colors to New York landscapes that evoke the American myth of skyscrapers and yellow taxis running on the 57th street. It started as a game, but his unconventional fashion managed to conquer the best Italian boutiques and reach some international stores. Due to the large quantities of orders Midali is “Forced” to set up a real company, from designer and stylist he becomes
manager and entrepreneur of himself and of his brands.
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